Searching for Ag Data's ROI
/Countless articles have been written about the potential value of ag data. But the immediate question for farmers trying to decide whether to invest in an ag data product is what is the return on investment (ROI) for this year? Listening to grower panels at precision ag events has convinced me that most farmers still don’t know what the ROI is for most ag data products on the market.
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As America turns 250, it is time to revisit whether our system for owning and conveying real property is ready for the next century.