You Can't Make Everybody Happy All the Time: the Costco Chicken Story
/We’ve written before on consumer demand’s impact on agriculture. Non-GMO, organic, cage-free, sustainable, antibiotic-free, lab-grown…there is a long list of products developed to meet new consumer demand. As Costco has been finding out, not all attempts to meet consumer demands can make everybody happy all of the time.
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Five years ago I worked with the Ag Data Transparent organization to create a model data use agreement for agriculture. Here is the updated version.