You Can't Make Everybody Happy All the Time: the Costco Chicken Story
/We’ve written before on consumer demand’s impact on agriculture. Non-GMO, organic, cage-free, sustainable, antibiotic-free, lab-grown…there is a long list of products developed to meet new consumer demand. As Costco has been finding out, not all attempts to meet consumer demands can make everybody happy all of the time.
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Ten years ago the Ag Data Transparent project launched to help address farmers’ concerns with ag data platforms. Where do we stand today on these issues?